Our Vision
Our vision to be a leader in the global healthcare industry with integrated solutions, specializing in evidence-based dietary supplements, novel functional foods, innovative medical devices, and premium healthcare services, which create optimal health and wellness for individuals and communities worldwide.
We aim to capitalise on Australia’s reputation for quality products together with the strong manufacturing capabilities in the health product market vertical.
About us
We source the best products at the best value from trusted global brands, with more coming as we develop our own formulations.
Our Story
At The Bakery Group, we believe wellness brands deserve more than distribution. They deserve a partner who understands how to tell their story, build demand, and create lasting impact. With roots in brand building and marketing, we bring a unique perspective to distribution by blending sales with storytelling and delivering evidence based wellness solutions to the markets that need them most.
Helping brands grow, not just ship.
Our history
We began as a marketing agency helping brands connect with people through strategy, creativity and storytelling. As demand for trusted wellness products grew across Asia we evolved by disrupting the traditional distributor model by combining marketing expertise with full service sales and logistics. Today we do not just move products we build brands, develop new innovations and create sustainable growth for our partners.
Our heritage in marketing shapes everything we do. We know how to launch and grow brands with impact not just get them on shelves. From regulatory expertise and secure sourcing to market research, sales and promotional campaigns we offer end to end solutions that traditional distributors cannot match.
Partners
We recognize the importance of fostering trusted relationships with our partners. Whether they are suppliers, collaborators, or clients, these relationships are built on a foundation of mutual respect, transparency, and shared goals. It is through these partnerships that we are able to strengthen our impact and reach even greater heights in our pursuit of global health and well-being.